Using Facebook Messenger to Change Client Behaviour - Academic Research

Livefit are committed to connecting the fitness industry to academic research and we have another study you may like to get involved in. Add a feather to your bow by contributing to habit change research.

We are partnering with the psychology department at The University of Birmingham to conduct a study investigating whether communicating different kinds of messages through social media can influence engagement with a health programme.

The study will be run by Dr Emily Collins and Professor Suzanne Higgs from the University of Birmingham http://www.memorybham.com/suzanne-higgs/

What does the study involve?

The study will compare the attendance, homework completion and physical results of several groups of clients who are receiving different kinds of messages. The study is intended to run alongside your normal training regime and communications.

In order to do this, clients will be split into groups of 4-5, then added to a Facebook Messenger group chat, where you will be able to send your usual communications alongside the additional messages.

To take part you need to have 4-5 clients that are interested in participating, and would be able to use social media applications in this manner.

The study is intended to run for a total of 12 weeks, so the clients have to be training with you during that period.

What do you have to do?

Over the 12-week study period, your role will be to:

  • Interact with your clients in the Facebook Messenger group chat
  • Record the attendance, homework completion and physical results of your clients

What will come out of it?

In taking part in this study, you will be helping us understand how to further motivate people to engage with health and training programmes. We will also be writing a report outlining the main findings, which will be distributed to all of the trainers involved in the study.

If the results are written up for an academic paper, your name will be included in the acknowledgements. And you can pin it above your mantelpiece.

What Next?

The study will start by the end of March. If you’re interested please contact us for more details