Our head trainer James Hardy operates out of a lovely gym in Piccadilly. He's been changing peoples bodies for 15 years, fixing movement chain first then building intelligent weight lifting ability to create long-term-lean functional bodies.
Down to earth, technically precise, cheeky fun! I try to connect you with your body and challenge your mind. Mobility and movement patterns first, then step by step strength building and fat loss. Reaching a serious peak of intensity, built on solid foundations. Always asking about habits outside the gym so you learn how to master your lifestyle game and fitness psychology.
30-50, male/female, that has suffered injuries or movement problems that are blocking their path to fitness success because they never fully recovered. Wants to fix the problem the right way but also wants to train hard and drop bodyfat!
The Result I'm Most Often Hired For:
Serious all over fitness life change - Fix an injury, retrain to a higher level, change habits and fix nutrition.
“Understanding the truth that plans do not always go to plan is key to making consistent progress. Discussing and jointly planning your lifestyle changes at a speed that will allow you to enjoy life makes sure you get it right, gradually, but permanently. It is important to use your close social groups and environmental ‘triggers’ to your advantage. The cycle of dieting and falling off the wagon is a lonely one. A positive spiral is much more fun.”
LONG TERM COACHING:
“Working with Men’s Health and Women’s Health magazines put me to the test coaching dramatic transformations for their cover stories in 6 or 10 weeks. A good reference point for the precision that is possible, but a huge wake up call to how much dedication that takes… it’s not the way a ‘normal’ client would train. Boosts are great, grab that enthusiasm with two hands, but always, always, remember the long term or you’re not serving your client with integrity. The market has evolved, there’s no excuse for doing 8-week transformations without serving people’s long-term goals. There’s no hiding place that says ‘That’s what they asked for, it’s their choice’… Because WE have to understand the effect of fitness marketing on peoples desires. WE have show responsibility to know that short-term is always part of long-term for our clients and serve that need too. As standard.”